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April's Fools Day
Garner some Publicity!
What was once viewed as a holiday for children and immature adults has now become a great opportunity for companies to gain a bit of publicity and buzz about their business. Google Inc. is a great example of this growing phenomenon, and with the growth of Social Media sites such as Twitter and Facebook, it's become even easier for you to gain this kind of buzz for your olive oil store.
Do Something Clever
Generate buzz using the internet, social media, and press releases by pulling off a stunt that no one will ever forget. Pranks and practical jokes don't have to be rude or annoying. With the right amount of playful and genius, your store could higly benefit from a good April Fool's day idea!